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| "Monochrome's expertise across a wide range of technologies and their quest to keep up with new technologies coupled with a very 'can-do' attitude has made them an exceptional company to work with." |
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Wendy Clark
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Sarova Hotels: Web Design & Rich Internet.
Sarova Hotels own a chain of prestigious hotels and came to us to develop their online presence.
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The Brief
One of the key issues for the hotel industry online is loss of business
through poor site navigation. Research has proven that users need to be
inspired whilst having easy access to hotel information and rates, or
they simply move on to another site. Monochrome recognised these
problems and created Sarova's website using Flash technology with
Rich Internet Applications.
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The Result
Using an innovative menu driven navigation system, guest are now able
to explore any of Sarova's hotels in the UK with complete ease. Using
interactive visuals, the new website takes guests through bedrooms and
conference rooms, restaurants and bars, a health and fitness spa, as
well as a range of other facilities, and includes everything they need
to know to make their choice. Monochrome has also designed a unique,
simple to use online booking system, which gives instant room
availability and rate details.
The Lasting Benefits
“The new Sarova web site allows us to spread our brand globally and has
set us apart from other hotels with the functionality of the website
and the interactive online booking system,” said Christopher Wood,
Sarova's Marketing Manager.
“Feedback is excellent, our customers
really like the site, which is reflected in our figures - bookings have
already shown a significant increase and revenue has risen as a result.
The booking system is integrated with our Content
Management System, Straker's Shado ECM, to provide us with full control
over the content, images and appearance of the system as well the
website. Our web site now encompasses the extensive images and
information of the hotels, whilst portraying the 'service-related'
aspect of being close to the customer. In short, the new site has
already, and continues to exceed our expectations enormously.” he added.
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