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The company’s existing bookings interface offered little in the way of usability for end users, and proved to be problematic for hotel bookings. Monochrome's extensive experience in Rich Internet interface development provided Alton Towers and its hotels with a solution that gives:
- excellent return on investment
- faster transactions
- scope for extensibility
- long term systems benefits
- lower drop-out rates and a different perspective on e-commerce.
Monochrome Director Adrian Munn commented: "Rich Internet has played a major role in online interaction with customers, making it a more immersive experience. By working with Alton Towers we have delivered a solution that not only meets the client's requirements, but also has long-term growth potential. Alton Towers will have a very exciting online offering for its customers."
Monochrome’s Associate Architect, Richard Butler. added: "This exciting bookings interface is an enormous leap forward in e-commerce. The introduction of Flash MX 2004 and Player 7 technology has provided us with scope to provide more exciting solutions, and re-invent the way customers book online. We are now able to offer interactive applications that entice users and, in this instance, reflect the experience of the theme park. This makes booking online a far more enjoyable experience."
The interface pulls together several technology layers into one place, including Ramesys Omega/E-Res and SecureTrading payment gateway (XPay).
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