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Advantage, the brand name of the National Network of Travel Agents,
is a consortium of around 800 members, mainly High Street travel
agents. The group has a turnover in excess of £2 billion a year and has
been going for over 25 years.
With Web technology playing an increasingly critical role in shaping
the travel industry - with systems suppliers developing innovative
dynamic packaging solutions, online developments and Web-based booking
systems - it seems that only progressive agents are likely to survive.
For a consortium such as Advantage, the challenge is to provide members
– existing and prospective – with leading edge Web technology.
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