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Alton Towers soars with online booking system.


How we brought Rich Internet technology to enhance online bookings.

Alton Towers has now launched a new online booking system developed by Monochrome and powered by Associate v2 Rich Internet Framework, to handle its extensive hotel reservations via the Alton Towers Web site.
The company’s existing booking interface offered little in usability to end users, and proved to be problematic for hotel bookings. Monochrome's extensive experience in Rich Internet interface development provided Alton Towers and its hotels with a solution that gives:
  • excellent return on investment
  • faster transactions
  • scope for extendibility
  • long term systems benefit
  • lower drop-out rates and
  • a different perspective in e-commerce technology.
Monochrome Director Adrian Munn commented: "Rich Internet has played a major role in the way in which online interaction with customers can be a more immersive experience. By working with Alton Towers we have delivered a solution that meets the client requirements and has long term growth potential. Alton Towers will have a very exciting future to offer its customers online."

"This exciting opportunity is an enormous leap for the future of e-commerce. The Introduction of Flash MX 2004 and Player 7 technology has provided us with scope to provide more explosive solutions, and re-invent the way customers book online", said Monochrome’s Associate Architect, Richard Butler. "We are now able to offer interactive applications that entice the user and, in this instance, reflect the experience of the theme park. This makes booking online far more enjoyable."

The interface pulls together several layers into one place - Ramesys Omega/E-Res and SecureTrading payment gateway (XPay).

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