What's New?

Our team attended the Webtrends Engage conference in London last week to support the world of data analytics and visualisation.  In danger of sounding cliché it’s events like this that remind us all how fast technology really does change.  A reminder to businesses everywhere how important it is to embrace the world of digital to simplify your processes and continue to win new business.  Many of the keynote speakers based their overall focus around this point, for example David Rowan, UK Editor for Wired Magazine discussed ten trends that are disrupting businesses today and ten things we need to do about it.  With technologies and innovations being adopted and launched faster than most businesses can keep up with, his presentation considered the good, bad and the essential.

One other talk that cannot go unmentioned was by Joe Stanthorpe, Senior Analyst from Forrester Research.  Joe’s presentation covered three related items: key trends that are driving the evolution of digital marketing; the part web analytics plays in the implementation of a web intelligence hub; and how web intelligence can be used throughout the enterprise to support marketing across all channels.  All keynote talks will soon be on the Engage website.

Monochrome were asked to present at the event which further lead to becoming a key sponsor of the “Art & Science” conference.  Our presentation given by Neil Middleton (Technical Lead) addressed how using modern development and design techniques we deliver an improved user experience via efficient usability techniques coupled with an ethos of keeping things simple. Delivered in Neil’s traditional, comedic and informative fashion he, as usual, caught the attention and interest of the audience – Well done Neil!  The presentation may just work its way onto our website, we’ll keep you informed.

Website refresh
Monochrome believe in taking regular sips of our own medicine.  We always remind clients that “content is king” and to keep your marketing as fresh and current as possible.  so as we reach the middle of Autumn we’ve given the Monochrome website a refresh which includes new web application case studies as well as a brand update.

So take a browse through our latest portfolio and understand more about how the technology and design methods we adopt can enhance your business today.

Back at the end of November.

Wishing you all the best.  The Monochrome Team

Posted by on 25 Oct 2010